PIM:
What Is PIM?
Penetration Innovation
Marketing is a strategy of adjusting marketing to accommodate an over capacity
in a marketplace. It is a discipline of infiltrating any market. We target a
market, research it (using data-mining and AI), and make a decision based on
the choices available. They could range from under-pricing competitors to
altering the marketing strategy and creating an all new market place.
PIM?:
Why Use PIM?
These days, if you've
thought of an idea, you may be a few months too late. If you are already
marketing an existing idea, your market may be suffering from lack of demand,
over-supply, and cannibalization. You need to use a strategy that will keep you
at the top where you belong. That strategy needs to be based on facts,
researched through various methods. Choices need to be made and the right
choice may not be the one you recognize. Basically, business is war and we want
to arm you.
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