Sticky Applications:
What Is Remoraware?
Remoraware or Sticky Apps
are applications that stick to the consumer. On a software level: the clock on
your computer, instant messenger and email are sticky apps. On an electronic
level: a wristwatch, a radio, and a pda are sticky apps. Remoraware is a
combination of sticky apps with co-branding technology. This enables one
application to be utilized by many corporations for their own purposes. An
example would be corporate e-mail. Remoraware also works in reverse, allowing
one application to be utilized by many corporations for a combined purpose. An
example would be FM Radio.
Sticky Applications?:
Why Create Remoraware?
Remoraware is a
corporation's dream. Constant usage by the consumer in instant messaging turned
a small program into a messaging platform and an advertisers dream. These
applications were never tapped in the dot com boom and still remain a lucrative
way of generating cash flow. Remoraware also makes way for Microsoft's .Net
Services platform which will create a major demand for sticky apps.
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